Forum Marketing Resources

Resources


Re-targeting

Retargeting campaigns remind your website visitors of your products and services after they leave your website without buying. After visiting specific pages, it allows you to retarget them and show your visitors relevant visual or text ads when they visit other websites. Retargeting campaigns could be done with the help of Google Ads, Facebook retargeting, LinkedIn Ads and other retargeting advertising platforms.

Serious marketers today use retargeting as a vital tool to connect with their customers and increase their sales and customer loyalty.

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Informed Delivery
(a USPS service)

You can see those notifications in a morning Daily Digest email, or at any time via the dashboard from your phone, computer, or the USPS Mobile® app. Informed Delivery also has other features that make tracking and receiving your packages easier and more convenient. We use informed delivery as a means to send your audience another message via a different channel. A landing page can be included in the email from the usps, i.e., ‘donate now’.

Learn more

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Peer to Peer texting

While for-profit entities need express written consent, nonprofits are given much more flexibility. If a supporter has given their phone number to a nonprofit at any time, even if they didn’t sign up for a text messaging campaign, the nonprofit is permitted to text or call this supporter under the TCPA. This is known as “implied consent” and is acceptable for nonprofits.

The messaging content from a volunteer, consultant, or third party vendor has to be related to the nonprofit’s purpose, such as sending donation appeals or even selling merchandise, as long as the funds raised go back to the organization’s cause.

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Address Hygiene

NCOA

Verification with the National Change of Address (NCOA) database ensures that you do not lose track of your customers when they move to a new location. The NCOA database is a set of data that includes the permanent change-of-address records maintained by the U.S. Postal Service.

PCOA

Proprietary to Target Analytics, PCOA takes any records which were not moved by the National Change of Address service (NCOA) and applies a 2nd pass process, using referential data to find moves above and beyond those found by National Change of Address (NCOA).

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PIXL

We capture the identity of the IP address to collect data that is 99.9% accurate. We note the referring URL and the pages visited and search terms used while on your website. This information is then put into play in drip marketing campaigns.

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More About Informed Delivery

Informed Delivery is a free service from USPS that shows you preview images of incoming mail, as well as status updates about your incoming and outbound packages. You can see those notifications in a morning Daily Digest email, or at any time via the dashboard from your phone, computer, or the USPS Mobile® app. Informed Delivery also has other features that make tracking and receiving your packages easier and more convenient.

As mailpieces travel through the USPS® network, they go through high-speed sorting machines, which take a picture of the front (the side with the address). Informed Delivery shows you grayscale images of those mailpieces arriving soon to your address. (You’ll also see color images of some things, like catalogs or magazines.) Informed Delivery will also show you the status of incoming and outbound packages.

Nothing: Informed Delivery is free to customers.

  • If you have a residential, business, or PO Box address in an eligible ZIP Code (most ZIP Codes are), you may be eligible for Informed Delivery. To enroll in Informed Delivery with a business street or PO Box address, you need a USPS.com business account.
  • You must have a “uniquely coded” mailbox, and some apartment buildings or condos may not have uniquely coded addresses. Check to see if your address is eligible for Informed Delivery.
  • If your address isn’t yet eligible, please check back later.

To register for Informed Delivery, USPS needs to verify your identity to ensure your security and privacy. If you can’t verify your identity online, you can go to a USPS® location that offers Identity Verification Services. See the Informed Delivery FAQ for more information.

Activation time may vary, but you will typically start getting notifications within 3 business days.

Save time: Set up your permanent mail forwarding and update your Informed Delivery at the USPS Change of Address® site.